Our Story

Our Story

Hard to Find

Even at the dawn of our new millennium, Mini Magoo was unimpressed with the majority of cereal offerings and set out to create the purest and most natural cereal


Healthiest Best

With growing health concerns for tomorrow’s adults, we settled on crops, fruits, berries, seeds and nuts that were organic


Eureka Moments

After a long period of painstaking efforts, a craft was eventually perfected with the right recipe that was hand prepared and cooked, totally additive free and naturally good!


Goodness For All

It wasn’t long before these efforts became accredited, award winning products, leading to the wide range we see today